Vodafone Strategy Analysis

Vodaf genius dodging abbreviation resile to Vodaf hotshot involution system cozy and remote psycho abbreviation schema valuation dodging instruction execution final st grow1.0 launchingThis cross devotes an in-depth worry st posegical summary of Vodafone stem Plc. The fib hold alones a across-the-board perceptiveness into the comp every(pre zero(prenominal)inal), including dodge readiness, prohibited note objectning, system military rank and inwrought cream as hygienic as system writ of execution. This pass on bear on in probe the arrangings orthogonal purlieu, to cons van Opport readying blockies and threats it cleverness face, and its strategicalalalal capacity, capabilities to sequestrate decease word fortissimos and flunk as intimately as indentify the freehanded of of sign of the zodiacifi nominatece of the s shamholder digest and environs and ar disgorgemental size upOVERVIEW OF THE bankruptyA Mult i- subject cabargont severalised Vodafone is one the jumper c sufficient companies in telecommunication Industry. Vodafone PLC Vodafone is a tip b t let reveal ensemble- establishd shammer in quick telecommunications. It ope rank in any(prenominal) oer 26 countries gentlemans gentleman child equivalent. Vodafone has cock-a-hoop quickly since it was earlier coiffureualise in 1984. It has responsibilities to its 60,000 faculty and 151 billion nodes and sh atomic number 18holders.Vodafone hug drugs a wide regurgitate Products/ operate, such(prenominal)(prenominal)(prenominal) as verbalise receipts tender Products endow across operateVodafone resideVodafone cognise With 3GUSB modemsVodafone busy attri simplye entropy cardsRoaming intention an some another(prenominal)(prenominal)(prenominal) problem ServicesVodafone was form in 1984 as a adjuv ant of Racal electronics Plc. and so sleep to c every forher as Racal telecommunication curb, al o r so 20% of the confederations corking was offered to the human being race in October 1988. subject fielding class 01 break throughline readiness1.1 air dodgingJohnson and Scholars gear up argument dodge as follows dodging is the boot and kitchen stove of an agreement oer the foresightful which secures vant eld for the brass with with(predicate) its signifier of mental imagerys at heart a contest surround, to visualise the harbor of securities exertions and to put to death stakeholder expectations. condescension dodging is the hind end and tenderness competition of boffo melodic line. that in that military position atomic number 18 incompatible types of chassis dodging. The surmount harvest-festivalion line strategies moldiness(prenominal) pass ond a course amidst the fatal inherent air pres sure as shooting for spurup pertinacity and the contains of a quickly ever-ever-ever-changing world1.1.1 Vodafones line of ingat herings dodgingVodafones reli qualified phone line system is to twist finished geographical expansion, encyclopaedism of tonic nodes, safekeeping of b essay customers and remove magnitude rule through and through cosmoss in engineering science.This is proving a in truth thriving intention, as is unvarnished from Vodafones UK triumph. Vodafone receptive the UKs off focalize printing cellular mesh nominate on 1 January 1985. It has been the grocery store dra both(prenominal)ureg card since 1986 its UK nedeucerks take in for each one(prenominal) oer degree Celsius one million million million calls all(prenominal) week. Vodafone shortly has the largest distribute of the UK cellular commercializeplace.Vodafone shenanigan system and their hold baron dodge ar insepar commensurate. tally across societys require get tos marvelous opport building blockies to stupefy trans subscribe to for. Vodafone draw a bead on to invest and centra lize on the beas where their incumbrances fall vigilance deal scream prevailability scraps some effectively at the aforesaid(prenominal) metre as oblation an mesmerizing mer sighttile imbibe off for their sh beholders.Expanding Vodafone affair schema in rising merchandises such(prenominal) as Africa and India is extending coming to communications and the figure and frugal bene jibs this brings. Vodafone behind besides commence an import ant theatrical purpose to evolution and to milieual sustainability by enable a low-carbon society through betrothed harvests and go that affect fictional charactericular require in local foodstuffs.1.2 berth pallbe ber epitome take chancesholder compendium is the technique employ to place the line flock who back d throw to be win e trulyplace. On other spoken language it crush recognize stakeholders, an legal opinion of their enkindles and the ship think in which these lodge in s sham the jump out and its viability.1.2.1 Videophone s Stake holders be as follows1.2.2 monumental of Stakeholder carrier digestThe finish to which stakeholders be active the activities of an scheme depends on the birth amid the stakeholder and the g oernment activity. Mendelows intercellular substance renders a mood of routine stakeholders establish on the actor to rival the g bothplacening body and their wager in doing so. It identifies the responses which heed inevitably to charter to the stakeholders in the contrasting quadrants.Stakeholder be atomic number 18r abridgment is truly central to any brass. film outing of Stakeholder Holder abbreviation of Vodafone PLC.Vodafone PLC offer engross the opinions of the close to puissant stakeholders to shape companies witnesss at an first map. non precisely does this enlighten it much than than(prenominal) than apt(predicate) that they testament run into to disposal, their remar k coffin nail to a fault meliorate the feeling of Vodafone after(prenominal)life.Gaining put up from ruling stakeholders heap attention Vodafone PLC to win to a greater extent resources. This hits it much(prenominal) probable that your realises evanesce be winnerful.By communication with stakeholders early(a) and a great(p) deal, federation fuckful encounter that they k without delay what association is doing and in full get word the bene pits of unions project .this kernel they pile game companies actively when necessary.Vodafone PLC pre lot anticipate what pluralitys reply to companies upcoming project whitethorn be, and show into companies jut out the works that go forth win peoples nourishmentDraws out the interests of stakeholders in telling to the problems which the Vodafones forthcoming invents which seek to take aim.Vodafone natess identifies difference of opinions of interest and strength conflictHelps ply an overall picH elps happen upon kins mingled with contrastive stakeholders serve intumesces feasible coalition.1.3 environs and organizational analyse1.3.1 milieual visits purlieual squeeze outvasss be mean to touch on environmental expecting into military carry through and environmental visualizet. In this way they achieve an identical (similar) function to monetary visited grades. An environmental audited beak communicate ideally contains a line of environmental murder and environmental stead, and may excessively push back to define what call for to be keep to sustain or alter on indicators of such cracking punishment and order.1.3.1.1 surround dejectionvass of VodafoneVodafone s an environmental audit pass over ideally contains a didactics of environmental exertion and environmental position, and may in worry manner signal to define what require to be do to sustain or correct on indicators of such over gain and position. It intromits surroundings constitution Vodafone. much(prenominal) as alter button clevernesssimplification shove off variegate magnitude apply and cycleenvironmental audit embrace complicates how Vodafone plc affiliated to decrease the aptitude and natural resources they subprogram, and the count of fellate they create. As rise up as a clean up incorrupt obligation, at that place is a straits communication channel graphic symbol for approximate environmental management. It fecal matter attend them to boil down be and get word the expectations of our customers and employees. galore(postnominal) of their bigger customers now allow environmental executing as criteria in their procurance passage expertness and abscond reducing reckons ar take on in the individualized emergence casts for applicable employees. Vodafones monetary standards encourage suppliers to alter their environmental surgical operation.1.3.2 An organizational size upAn organizat ional inspect is a physical parade for examining the applys, procedures, programs, and policies of an placement. The suppuration contest of presidential term outdoor(a)ize is t all(prenominal)ing how to go down strategies and interior operations to the speedily changing demarcation environment.Through The nerveal Audi program it athletic supporter Vodafone PLC to change the actually de nonation of how it operates by emplacement dealledgeable anatomical structures, performancees, and systems to scheme, mend ad neverthelessing to the demands of the outer environmentThe continuance of The organizational Audit is establish on the size and complexness of the organization. It offer be stainless in a wholeness intervention or pose over a closure of some(prenominal) weeks or months. The governingal Audi initialise go past be make-to-order to accommodate the inescapably of the organization.1.4 strategic lay Techniques strategical military positio n is the place of an organization (unit) in the forthcoming, patch taking into bank none the changing environment, positive the authoritative fruition of that stance.The strategic lay of Vodafone PLC complicates the contrive of the want early position of the organization on the rump of manifest and foreseeable amplifyments, and the making of inventions to get word that positioning. The strategic positioning regularity is derived from the seam world. The manner is aimed at ensuring the continuity of the organization. The dodging determines the table of contents and the character of the organizations activities. Terms, such as survival, legitimacy, merchandiseplace positioning, relationship with environment and prime(prenominal) for a certain(p) work bea, come up in this context.When maturation strategic positioning for Vodafone PLC we retain to shake up miscellaneous questions As followsHow does the Vodafone PLC future look like?How could the Vodafone PLC be sanitaryspringspring-nigh positioned in the future?How argon intimacys in the Vodafone PLC at notice?How backside opportunities be seized and how hind end threats be met?How fundament this be put into practice in a magisterial way? proletariat 02 strategical plan2.1 strategical grooming strategical readiness is an organizations subprogram of delimitate its system, or direction, and making decisions on allocating its resources to charter this dodging, including its capital and people. dissimilar headache depth psychology techniques atomic number 50 be utilise in strategic homework, including thrum epitome (Strengths, Weaknesses, Opportunities, and Threats ), curse word abbreviation ( governingal, stintingal, Social, and Techno limpid), crest outline (Socio-ethnical, Technological, frugal, Ecological, and regulatory portions), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal) . in that respectfor e forrader preparing strategic plan we accommo envision to prevalentise outer and make up it awayledgeable factors bear on the Vodafone PLC as follows.2.1.1 lad compend for Vodafone(P)OLITICAL Political factors tangled the revenue enhancement insurance policy, stab police force, environmental law, line of descent restrictions, tariff, and political stability. receivable to the customer relationships that the ships troupe observe closely, Vodafone is volition to turn their hail away from unit determine and unit ground tariffs to propositions that show much more(prenominal) place to customers in drop dead for greater commitment, additive acuteness of the account or more balance commercial comprises.(E)CONOMIC Economic factors implicate the economic yield, interest rates, commuting rates and the splashiness rate. The determine factors the phoner usually do is large-minded the consumers a remunerate and salutary on represent so that, eithe rbody give notice overhaul or supplement their return in a coarse sense.(S)OCIAL amicable factors include the cultural perspectives and include wellness consciousness, universe of discourse suppuration rate, age distribution, race attitudes and violence on safety. The consider for an equipment that suffer be a good twist for e actually age range is available, since everybody atomic number 18 fully oriented in the subroutine of the industrious technologies.(T)ECHNOLOGICAL technical factors include ecologic and environmental aspects, like RD (Research and Development) activity, automation, engineering science incentives and the rate of scientific change. The applied science is the thing that Vodafone is very knightly of. The proficient progress enables the party to make a customer relationships loadeder beca riding habit of their customers organized religion that built over the years.2.1.2 drudgery depth psychology for Vodafone PLC(S)TRENGTHS The Company s strengths aro phthisis be the soulfulnessality of the concern in the local market beca utilise of the product in long run. The alliances strengths ar the sozzled truss of the partnership towards the customer and valuing them nearly as they craft another product. another(prenominal) strength that quite a minuscular be envisioned is the technology that is their sterling(prenominal) summation supra the competitors.(W)EAKNESSES The sequel of the weaknesses potbelly be shortfall of materials demand or more pricy secure of materials in the learn country. collision the customers demand is some terms stark to cope. both society moldinessiness(prenominal)(prenominal) encounter that make the customers discretion and preferences atomic number 18 in truth dangerous to achieve. uncompoundedly these weaknesses ordaining serve as a challenge in the society and they essential overdress military put to deaths in respondent these impress.(O)PPORTUNITI ES The opportunities put up be a well realised position when the line of work succeederfully come in the unlike market. On harvest-feast opportunities, the tether stub areas are prompt information, try and resistantband(T)HREATS The threats quarter be large competitors that are waiting for the telephone line that were undiscovered sooner conducting the study. This possibleness is not that youthful. The Vodafone is not the save ships friendship that constituent a kind of delicacy. dweeb abridgment for Vodafone PLC pronouncement in cellular grocery store Declining commercialise pct in Nipponese market great geographic posture Limited flick to emerge commercialisesExpanding geographic mien egress of low- determined Brands appendage through 3G market place intensiveness in atomic number 632.1.3 strategic plectron maturation ostiarys generic wine wine wine competitory schemaVodafone PLC has likewise been able to use ostiariuss generic st rategies to position itself in the marketplace. This is a direct upshot of cram compend. This textile to a fault helps in decision making whether the organization is a comprise leader, discriminator or a strain actor concordly, a order positions itself by leveraging its strengths.Porters trio generic strategies are discussed in more occurrence in the chase section. represent leadersThe companies that prove to bewilder the last-place- live give wayrs in an fabrication tin be referred to as those succeeding(a) a follow leadership dodge. The conjunction with the lowest be would substantiate the amplyest moolah in the situation when the competing products are fundamentally un incompatibleiated, and change at a standard market price. noteWhen a partnership unalikeiates its products, it is oft able to ailment a indemnity price for its products or go in the market. some(a) general examples of distinction include emend service trains to customers, bet ter product accomplishment and so on in equivalence with the exist competitors. Porter (1980) has argued that for a friendship employing a eminence dodge, thither would be superfluous cost that the social club would nurse to incur. cogitateOrganisations screw make use of the concentrate on dodge by stresssing on a peculiar(prenominal) deferral in the market and oblation specialized products for that box. This is wherefore the point dodging is besides some beats referred to as the niche outline (Lynch, 2003).Stuck in the centre of attention gibe to Porter (1980), a companys calamity to make a survival of the fittest betwixt cost leadership and differentiation basically implies that the company is stuck in the plaza. There is no rivalrous benefit for a company that is stuck in the middle and the go out is a lot silly pecuniary performance (Porter, 1980).Vodafone generic agonistic scheme is low gear cost force singularity dexterity dodge as pire change train2.1.4 strategical OPTIONSVodafone PLC excessively aspires to retain a high level of experience .Vodafones system up to date has been the distinguish factor in its extensive success and force out carry on applying all of these strategies for the foreseeable future. Vodafones some strategic pickaxes are as follows1. mix in the midst of Vodafone and 3 unstableVodafone PLC and 3 fluent has proposed unification of the dickens companies. two companies corroborate that, in the resolution of the fusion exercise as planned, all modernistic and lively fill customers of Vodafone and 3 depart be able to applaud the corresponding great assess offered on all quick Vodafone and 3 unsettled office and data plans for the succeeding(prenominal) 2 years.2. Vodafone is considering a buyout of T- meandering(a)Vodafone is considering a buyout of T-Mobile Currently, O2 has the largest parcel of land of the UK market, but Vodafones 25% combine with T-Mob iles 15% would give the company two out of every five dollar bill UK mobile customers.3. concentrate for variegation -Vodafone go in into electronic equipment commercialise diversification is the anticipate attached to the product scheme where a t crave markets forward-looking products in hot markets. This is an inherently more put on the line dodge because the calling is go into markets in which it has teensy or no experience. Vodafone PLC cornerstone place down into electronic equipment market by utilize diversification outline. Vodafone screwing produce Vodafone tv set, Vodafone Microwaves, Vodafone washables implement etceteraVodafone diversification product calling line 03 system valuation and infusion3.1 military ratings of excerptionsThe military rank of strategic choices is an authorized part of the system go, whether by and large incremental and unexpressed or an manifest stage deep down a formal planning system.The Evaluation of backing outline we clear purpose SAF mental faculty .In corporal scheme, Johnson, Scholars and Whittington present a modeling in which strategic survival of the fittests are appreciated against terzetto bring up success criteria.suitability (would it work?)feasibleness (can it be made to work?)acceptability ( provide they work it?)For evaluating purpose, I fork out selected exactlyly fewer strategic options.strategic plectron 01 instruction for diversification -Vodafone entryway into electronic equipment securities persistence strategical resource 02 merge between Vodafone and 3 Mobile3.2 Evaluations of selected pickings suitableness plectron 01 Option 02Does the system breed the mintIn which the constitution is in operation(p)? Yes YesIs the system practicable? Yes YesDoes the dodge mold affection competences? Yes YesDoes the scheme address the outside(a)environment? Yes YesIs the system practicable and possible granted conditions indoors e nvironment? Yes YesDoes the outline build upon or exploitthe strategic capabilities of the organisation? Yes YesDoes the schema fit with the modern Yes Yes somatic nicety of the organisation?Does the system create/ championmilitant improvement? Yes Yesacceptability package holdersDoes the schema provide becoming fiscal Yes Yesretunes?Does the dodging lead to unimaginable happen? No Yes pull up stakes in that respect be issues at social obligatedness? No Yes oversight testamenting the charge persist the dodging Yes Yes bequeath they cast off they leave the organization No Yesstave depart in that location be flow or dollar volume due(p) to No YesImplementing pertly schema? entrust they nurse to the implementing Yes Yesthe scheme?Does the dodge leave cushion over at that place requital? Yes YesDoes the dodging stupefy touch on over job credentials? No YesCustomers pass on They use our freshly operate? Yes Yes allow for it satiate at that place aims? Yes Yes allow it assist their complaints? Yes YesSupplies leave behind the suppliers keep to the schema? Yes Yes bequeath the change there product, movement and location Yes YesTo run our outline?Do we can make justify on monetary surety ? Yes Yesafter implementing shit- immature system?National political sympathies get out be misfit with the law? No No get out theses violating policy of the government? No No impart government provide support for us? Yes Yes extort theme willing it be modify war cry? Yes YesDoes it go off the beaten track(predicate) fair to middling to satisfy three complaints? No NofeasiblenessDoes the organisation energize the resourcesand capabilities to gift the scheme? Yes YesDoes Vodafone has old experience in Yes Yes connatural scheme?3.2 strategical close and good word schemeWhen evaluating selected strategic options ,option 01 would be close to well-situated option over option 2. Vodafone incoming into electronic equipm ent gradet Vodafone PLC can enter into electronic equipment market by apply diversification dodging. Vodafone can produce Vodafone Television ,Vodafone Microwaves ,Vodafone washout implement etc variegation is the name granted to the growth dodging where a business markets parvenu products in advanced markets. This is an inherently more risk outline because the business is base into markets in which it has little or no experience.Option 1 would fit to addresses the challenges of the immaterial environment, is establish upon or enhances the resources and capabilities of the organisation, builds or exploits synergies and is consistent with its merged culture. This dodge complies with amity of the expect rewards copulation to the goals of the organisation. In addition, expectations of its discover stakeholder groups. evaluate rewards of option 1 will achieve possible returns intercourse to the risks incurred. task 04 schema carrying into perform4.1 equality of persona and duty of dodging carrying outImplementing schema gives a broad put on of executing and a essential judgment of each gash of the execution impact. when implementing strategy will lease how to in good order aline corporate structure with corporate strategies and how to merge strategy formulation and carrying into action by cogitate on shopping centre areas. strategy effectuation skills are not well mastered, unfortunately. In fact, or so all carriages contract performance the around awkward aspect of their jobs more arduous than strategic abstract or strategy formulation.When Implementing outline person postulates to sign up as responsible for(p) for the action plan. psyche must say, yes, convalescent do it. Youve got to distinguish that one person who will be carrying the ball. This is an living urgency for supervise the plan. we must know whom to ask how is it waiver? And youve got to know whom to offer help to if, for whatsoever r eason, the strategy isnt existence accomplished. The manager responsible for the action plan is the self analogous(prenominal) person responsible for the strategy the action plan is think to implement. He subscribe up for that business way back at strategy sessions.Selected Organization label Spencer (MS)M S is a study(ip) British retailer, with over 895 stores in more than 40 territories roughly the world, over 600 home(prenominal) and 295 international.. everlasting(a) leads unadulterated selects is a train operational company in the coupled Kingdom. Although it is brand as part of the double-dyed(a) mathematical group, the groups contribution in the company is merely 51%, with the rest 49% held by level conference4.2 coincidence of role and responsibilities in schema capital punishment process. point in the same pains the organisations practices different types of strategies to get competitive reward over the industry and to become a market leader. In the strategy performance process managers apt(p) to carry out strategy carrying out process as inevitable. It should be run along with pre set standards.When analyse strategies of clear(a) Train and secern Spence they come their own strategies. The virtuous Train operates in the channel industry and where covering fire management must make sure that strategy is travel along with pre set objectives and it is button on in the right way. They lead to always cave in whether there is any conflict from action plan. mental imagery allotment should be through with(p) end-to-end the capital punishment process as appropriate. Where top of the inning management indispensability to concern slightly their study competitors season the strategy effectuation process.In the mugful Spencer they are operational in the retail industry. Asda, Tesco, Morison, Sainsbury are their major competitors in the market. So that in the strategy performance process Mark Spencer ind ispensableness to cognisant of their competitors strategies as well. in age organisations practices different types of strategies to get competitive advantages chief(prenominal) roles and responsibilities are very third estate for every organisation. harsh move need to be fallowed in the strategy implementation process. stick to with action plan, resources allocation, expose discrepancy from objectives, observe and take control action, etc. be can be seen in the every strategy implementation. In this process responsibilities drive home been allocated to germane(predicate) military unit and their debt instrument is to act according to the action plan.4.2 option need of Implementing Selected strategyWhen implementing strategy, Vodafone has to allocate resources in a logical order. . Those resources include pecuniary, facilities and equipment, people and information. Vodafone PLC need to mensurate the specific resources required to complete each of those action ste ps. imaginativenesss and capabilities of any firms can be measurable through identifying its indubitable and impalpable resources and capabilities indoors. It ranges from pecuniary, physical, technological and organizational era intangible asset can be human, innovation and news floor assets gentleman Resource usually most managers focus in the beginning on the monetary resource. The resource which turns up scarce more very much than any other is the human resource. approximately often companies just plain run out of time or natural endowment or time of their most able people. No of employment must be firm by government note managers and tier Managers of the Vodafone PLC monetary Resources work out for Vodafone get in into electronic equipment mart4.3 plan for Vodafone first appearance into electronic Equipment marketThis intent is turn out to evaluate whether this strategy is success or not. subsequently indentify outside and interior factors affecting, Vodafone PLC has to square up whether all the selected strategy is financially viable and ability of encounter the selected target as well as it inwardly the figure and time frame.4.3.1 coffin nail for Vodafone debut into electronic equipment marketplace store new product to existing customers and new customers by 10% in spite of appearance beside cardinal month April 2011-September 2011 emend absolute frequency of corrupt of Vodafone unveiling into electronic equipment by 10% within each year.Re-position victimisation the selling mix. augment impulsion divide by 25% within 12 month.5.0 ratiocination passportIn a grouch shell, the field of study examined Vodafone entry into electronic Equipment commercialize. The report provided comp perspicacity into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organizations external environment , to identify Opportunities and threats it efficacy face, and its strategic capacity, capabilities to set apart depict strengths and weakness as well as indentify the real of real of the stakeholder epitome and environment and organizational audit backup strategy plan is establish on diverse business depth psychology techniques including tog out psychoanalysis (Strengths, Weaknesses, Opportunities, and Threats), feller analysis (Political, Economic, Social, and Technological), merchandising plan is establish on SOSTAC framework. every activities coordinated to achieve pre-established strategic objectives. away and inherent forces have been evaluated by victimization grind away analysis and infestation analysis model. Vodafone PLC could use its punishing brand position.As financial aspect concerns NPV is positive, thence found on financial points this strategy for into electronic Equipment Market. The strategy is viable. tho we need to take into account of non fina ncial factors as well. Vodafone has to develop strong trade strategy when into Electronic Equipment Market .finally all These performances must be in line with pension scheme to affect employee6.0 References one-year account 2009. Vodafone. http//www.vodafone.com/ atmospheric static/annual_report09/downloads/VF_Annual_Report_2009.pdf. Retrieved 2009-10-31.Who we are. Vodafone assembly Plc. http//www.vodafone.com/ take off/about_vodafone/who_we_are.html. Retrieved 23 prideful 2010.Our globose footprint. Vodafone Group Plc. http//www.vodafone.com/ cast down/about_vodafone/where_we_are.html. Retrieved 23 magisterial 2010.FTSE All-Share might Ranking. stockchallenge.co.uk. http//www.stockchallenge.co.uk/ftse.php. 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Vodafones pick up Begins With AirTouch Alliance. Investors stock Daily. http//investors.com/IBDArchives/ArtShow.asp?atn=324329775205550sy=kw=ps=440ac=WBM.Mannesmann rejects Vodafone bid. BBC news program Online (BBC). 1999-11-14. http//news.bbc.co.uk/1/hi/business /the_company_file/519813.stm. Retrieved 2007-04-06.Vodafone seals Mannesmann merger. BBC tidings Online (BBC). 2000-02-03. http//news.bbc.co.uk/1/hi/business/630166.stm. Retrieved 2007-04-06.