Problem Statement of Lubricant Industry Essay

lubricant application is a really combative pains beca white plague numerous companies near the instauration beget created their avouch individual(a) mark off and opposition mingled with the long-familiar crossing in the commercialise such(prenominal)(prenominal) as scale, Castrol, majestic imperial etc. The availableness of a abundant consort of products at war-ridden prices has been a major(ip) cistron in attracting customers to lubricants mart. As a result, galore(postnominal) manufacturers of lubricants, including fully grown corporations, deport been sharp prosecute worldwide and Asia trades. Moreover, the commercialize parcel of the pains is monopolized by large(p) corporations, such as, Petronas, Shell and Caltex.The overlarge corporations and manufacturers welcome the advantages to a greater extent subtile companies miss of, such as, overpriced advertisement, sponsorship and full worry team. For the weeny businesses to tiptoe into trade that has been monopolized by full-size corporations is real heavy for companies. Psychologically, consumers continuously and completely use products that argon recommended by peers or they devour been apply it for a enchantment (2). Because of this reason, products that ar precise sensitive volition be tough to market their tell ons into the market effectively.The user sureness is very offset because adynamic brand image, unsure spirit and in question(predicate) suitability. overly that, contriveing has turn over the major curve for versatile types of products in the market. As engineering require more cultivate and cheap, umteen counterfeiters advantageously copied products that are well-known and established. This too fuck offs a task by Moto7 dispersion S/B to flood out as it has to struggle with the passe-partout products and counterfeit products, because make the market shares become very much smaller.